Robin Rudholm

Robin has a background as a professional racing driver and has had an interest in design since an early age; one of his dreams was to become a car designer. In 2008, alongside his racing career, he started the advertising agency R3, which he has since run with a focus on design, digital communication and pixel perfection. As the years have passed, agency life has taken over and the time for racing has become less. But the racing DNA and the pursuit of stylish design are always present.

Timeless and extremely stripped-down minimalism, with feeling and finesse. This is how Robin sums up the kind of posters that appeal to him and how he thinks about his own creations. Often it is simple but ingenious details like an optical illusion, illusion or shadow that make something stand out and become more interesting.

The source of inspiration is graphic art, which is in line with the firm's productions. In addition, Robin has a fascination and interest in modern architecture built on creativity and unexpected material choices. An interest that is consistent in several of his posters.