Frida Björk Culjak

Like an inheritance from her grandmother – who loved to paint, embroider and sculpt – Frida has always loved to work creatively. After spending her internship in grade 8 at an advertising agency, it was clear: it is in the world of advertising, among color and form, that she belongs.

Frida's design language is lively, preferably with details that are not "too perfect". Her motifs should not be too obvious but should be free for interpretation. The colors are natural and warm, and work in the stillness to let the motif take its place. Frida finds her main inspiration in stores such as bookstores and Systembolaget, where color and shape among book covers and packaging design give a lot of new thoughts and ideas.

Frida's posters clearly show her skill in drawing and creating; rough pencil strokes that capture people and depictions in ink that reproduce interesting shapes. Shapes that for Frida are born and begin in the most unexpected situations, such as just before she falls asleep for the night – whereupon she always has her idea pad close at hand.