Fredrik Lyckelid

Fredrik is an art director by nature and has worked with design at R3 since its inception 13 years ago. Today he is both digital director and co-owner of the agency. Outside of his creative work with clients, he runs several unique and fun projects – such as a podcast about tips, a website about hobby chickens, and everything in between. A genuinely creative soul, simply put.

His interest in design has existed since childhood. He has always liked how different motifs interact and capture people's attention. He himself is most inspired by the stylish and straight shapes in graphic art. It is also noticeable that simplicity and effects from shadows are attractive, as he has created several polygon posters and often works with straight lines that create shadow play of various kinds.

Fredrik always creates his posters with extensive graphic and agency experience. In most cases, it is graphic art in cool and warm colors, but in some cases there are also playful motifs and children's posters to admire.