Robin has a background as a professional racecar driver and has had an interest in design since an early age; One of my dreams was to become a car designer. In 2008, alongside his racing career, he started the advertising agency R3, which he has since run with a focus on design, digital communication, and pixel perfection. As the years have passed, the agency life has taken over and the time for racing has become less. But the racing DNA and the pursuit of stylish design are always enduring.

Timeless and extremely simple minimalism, with feeling and finesse. That is how Robin sums up what kind of posters appeal to him and how he thinks about his creation. Often it is simple but ingenious details like a mirage, illusion, or shadow that make something stand out and make itself more interesting.

The source of inspiration is graphic art, which is in line with the agency's productions. In addition to that, Robin has a fascination and an interest in modern architecture based on creativity and unexpected material choices. An interest that is consistent in several of his posters.