Niclas is behind virtually all of R3's major film productions and has also filmed and photographed for large commercial customers as a freelancer. Today he runs the newly established R3 studio, R3's subsidiary focused on photography and film.

Niclas got his first camera when he was ten and he has been captivated by photography ever since. Filming came later as an extension and as another visual area to achieve perfection within.

What inspires Niclas is light and more specifically all the areas it concerns. How the light radiates, falls and the shadows that form in relation. It is constantly changing, constantly complex, making it an inexhaustible area of exploration.

When it comes to posters, Niclas is, which is self-explanatory, completely focused on photo art. But within the category, there is a huge breadth. He is as interested in modern architecture as open landscapes and mountain motifs, and he often creates a series of images that consistently express a unique narrative.