Fredrik is originally an art director and has worked with design at R3 since its inception 13 years ago. Today he is both a digital director and partner in the firm. Aside from his creative work with customers, he runs several peculiar and fun projects – such as a podcast about betting, a website about raising chickens, and everything that can be imagined in between. A truly creative soul, quite simply.

He has been interested in design since childhood, and he has always liked how different motifs interact and capture people's attention. He is most inspired by the stylish and straight forms in graphic art. It is also noticeable that simplicity and effects from shadows are appealing, as he has created several simple shape-based posters and often works with straight lines that create shadows of various kinds.

It is always with long graphic and agency experience that Fredrik creates his posters. In most cases, it will be graphic art in cold and warm colors, but in some cases also playful motifs and children's posters to admire.