Andreas Leffler
Andreas is a photographer and art director with extensive professional experience in both fields. When it comes to posters, the interest is predominantly in nature photography and especially pictures of mountain nature. Many of his photographs are taken from dizzying heights overlooking vast landscapes, but his selection of posters also includes objects in close-up and photomontage.
Andreas' interest in photography was formed in high school and he fell in love with it around the same time that the digital camera had its big impact (a time when a large part of the population were self-appointed photographers). His interest continued during his education in graphic design and developed as he began working as an art director.
Gradually, the combination of photo and design has proven to be excellent. Andreas shifts daily on a fluid scale from photography to editing, photomontage, layout, and pure graphic design.
The most important source of inspiration comes from established photographers who have made themselves known thanks to a unique sense of both composition and technical craftsmanship. With motifs where the black and white contrasts are really crispy or where every shade feels well thought out. Where the impression is natural, but anyone who has a trained eye can see that nothing has been left to chance.